Apple SWOT and PESTEL Analysis

            The organization Apple Inc is an American multinational organization and it is engaged in designing and selling various categories of electronics to the customers. This organization was established in the year 1976 and it has its headquarters situated in California, United States of America. This organization was founded by three different individuals i.e. Steve Jobs, Steve Wozniak, and Ronald Wayne. In total, the organization currently has a total of 510 retail stores around the world. Some various products and services are offered by the organization Apple Inc. The products offered by it include phones, pads, Apple TV, Home Pod, and many more. There are various services also that are offered by Apple Inc. The services offered by the organization include Apple Store, Apple Card, Apple Music, Apple TV, Apple Books, iCloud, and various other categories of services. All these services are useful for the people and do help the people to make usage of the services effectively and properly perform the tasks.


            SWOT analysis is a very important method of finding out the exact position of the organization. With the help of the identification of the positioning, it becomes easier for the organization to perform its key activities effectively. SWOT analysis includes strengths, weaknesses, opportunities, and threats for an organization. Like any other organization, Apple Inc also has certain strengths, weaknesses, opportunities, and threats. It is essential to consider all these aspects properly and accordingly decisions should be made. The organization is likely to work in a much better manner at the time when it is considering working towards SWOT analysis and taking decisions based on the SWOT analysis performed by it.

PESTEL Analysis

            Another category of analysis of an organization is PESTEL analysis. This is in the form of analysis that helps the organization to make sure that, whether the organization is doing well in terms of its external environment. The analysis includes 6 different components and the same are to be analyzed properly to find out whether the activities of the organization are carried out effectively or not. The details of the components of PESTEL analysis are provided as under.

a.      Political: The first category is the political environment. It determines the support that is available to the organization from the government in the countries in which it is working.  The support or non-support of the government in the country also influences how the organization would perform its tasks.

b.      Environmental: The environment in the country of operations of the organization also influences how the organization is doing its tasks.

c.       Social: The tastes and preferences of the society along with the culture of the society influence how operations are performed.

d.      Technology: It involves the technological developments that are going on in the country of operations of the organization.

e.      Economical: The economic condition of the organization influences how its operations are performed over time.

f.        Legal: The legal reporting for the organization also influences how the organization would go about doing its tasks. The legal formalities for the organization are essential and the same should be worked upon for the achievement of its tasks over the period.

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