Apple SWOT and PESTEL Analysis
The organization Apple
Inc is an American multinational organization and it is engaged in designing
and selling various categories of electronics to the customers. This
organization was established in the year 1976 and it has its headquarters
situated in California, United States of America. This organization was founded
by three different individuals i.e. Steve Jobs, Steve Wozniak, and Ronald
Wayne. In total, the organization currently has a total of 510 retail stores
around the world. Some various products and services are offered by the
organization Apple Inc. The products offered by it include phones, pads, Apple
TV, Home Pod, and many more. There are various services also that are offered
by Apple Inc. The services offered by the organization include Apple Store,
Apple Card, Apple Music, Apple TV, Apple Books, iCloud, and various other
categories of services. All these services are useful for the people and do
help the people to make usage of the services effectively and properly perform
the tasks.
SWOT
SWOT analysis is a very
important method of finding out the exact position of the organization. With
the help of the identification of the positioning, it becomes easier for the
organization to perform its key activities effectively. SWOT analysis includes
strengths, weaknesses, opportunities, and threats for an organization. Like any
other organization, Apple Inc also has certain strengths, weaknesses,
opportunities, and threats. It is essential to consider all these aspects
properly and accordingly decisions should be made. The organization is likely
to work in a much better manner at the time when it is considering working
towards SWOT analysis and taking decisions based on the SWOT analysis performed
by it.
PESTEL Analysis
Another category of
analysis of an organization is PESTEL analysis. This is in the form of analysis
that helps the organization to make sure that, whether the organization is
doing well in terms of its external environment. The analysis includes 6
different components and the same are to be analyzed properly to find out
whether the activities of the organization are carried out effectively or not.
The details of the components of PESTEL analysis are provided as under.
a. Political: The first
category is the political environment. It determines the support that is
available to the organization from the government in the countries in which it
is working. The support or non-support
of the government in the country also influences how the organization would
perform its tasks.
b. Environmental: The
environment in the country of operations of the organization also influences how
the organization is doing its tasks.
c. Social: The tastes and
preferences of the society along with the culture of the society influence how
operations are performed.
d. Technology: It involves
the technological developments that are going on in the country of operations
of the organization.
e. Economical: The economic
condition of the organization influences how its operations are performed over time.
f.
Legal: The legal reporting for the organization also
influences how the organization would go about doing its tasks. The legal
formalities for the organization are essential and the same should be worked
upon for the achievement of its tasks over the period.
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