Case Study on Vodafone
Vodafone
is one of the leading communication companies around the world. It has its
activities carried out in a total of 27 countries and has collaborated in 35
countries around the world. The company has a total of 71000 employees working
for it and it is also catering to the needs of 289 million customers around the
world. The organization has interlinked its business strategy and corporate
social responsibility. The company believes that it shall achieve long term
business rewards only at the time when it is working sustainably for meeting
its needs and requirements.
The approach of
Vodafone to Business
The
approach of Vodafone towards business activities is twofold. How this
organization is doing its business activities is being provided below.
a.
Providing product extension:
The first activity carried out by Vodafone is it is looking forward to providing
product extension. The organization is introducing new products and features in
the new countries. Countries such as USA, UK, and Europe have sophisticated
users who want to expect new functions from their mobiles. This organization
has made sure that it works upon new technologies continuously. Currently, it
is working upon 5G technology for providing high-speed experience to the users.
b.
Opportunities in Emerging
markets: The organization is also looking for new opportunities in emerging
markets. The emerging markets such as China, Brazil, and India have lots of
customers. The organization shall likely have a high consumer base in these
countries. Overall, the performance of the organization is also going to
improve considerably with the help of having opportunities in emerging markets.
Strategy of Vodafone
The
organization carries out effective strategies in the course of performing its
activities over a while. The strategies of the organization are in the course
of product, place, price, and promotion. The details of the methods adopted by
the organization in the course of these strategies are mentioned below. The
organization has to work on the activities well and ensure that, its overall
tasks are performed well for effectively doing the functioning so that, its
performance improves. The strategies adopted by the organization are as under.
a.
Product: There are various
products offered by the organization over some time. The products of this
organization are of such kind that helps the customers to play games, send and
receive pictures, make video calls, and do various other tasks that help it in
performing its tasks effectively.
b.
Place: The operations of the
organization are there in more than 30 countries. In the United Kingdom itself,
the organization has a total of more than 300 stores. It makes sales of its
products through independent retailers. The customers can see the products and
accordingly make decisions towards buying the products.
c.
Price: The price of the
products and services offered by the organization is reasonable and according
to the industry standards. The prices of the services offered by the
organization are available mainly on a monthly as well as a quarterly basis.
d.
Promotion: Other than promoting
the products on television, the organization also makes use of social media for
the promotion of its products. The organization uses a method of promotion that
is used as a line promotion.
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