Mcdonalds Pestle Analysis Case Study
McDonalds
McDonalds is an American multinational organization
operating in various countries around the world and providing various kinds of
food products to the customers. This organization was founded in the year 1940
and it was initially operated by Richard and Maurice McDonalds. There are
various categories of subsidiaries of McDonalds. The subsidiaries of this
organization include companies such as McCafe, McDonalds France, McDonalds
Canada, and various other subsidiaries. This organization is the world’s largest
restaurant chain in terms of revenue. The organization is currently serving 69
million customers daily across 100 countries. The organization has a total of
around 38000 outlets all around the world. Various food products are offered by
McDonalds such as hamburgers, chickens, French fries, soft drinks, milkshakes,
salads, desserts, and other kinds of food products for the customers. The organization has been doing its
operations in a very good manner and it shall likely continue to work in the
same manner in the future also regarding the activities to be performed by it.
PESTEL Analysis
PESTEL analysis is a category of environmental
analysis of an organization that includes various areas in which the
organization has been working. The PESTEL analysis of the organization includes
political, environmental, social, technological, economic, and legal
environment affecting the working of the company. All these aspects of analysis
shall be considered here for finding out whether the organization has been
doing well in its operations or not.
a. Political: The political factors that
influence how the organization performs its activities include the factors
regarding an increase in trade agreements, guidelines of government for diet
and health, and evolution of public health policies by the government. If these
factors are positive for McDonalds then, the organization shall grow otherwise;
it shall have issues in its operations.
b. Economic: The economic factors that influence the
performance of McDonalds over the period include factors such as growth in the
economy of the countries in which the organization has its operations.
c. Social: The social factors include the changes in
tastes and preferences of the customers. The customers may or may not consider
buying organizational products due to health reasons. The impact on the
organization shall be negative at the time when the taste and preference of the
customers changes against the organizational products.
d. Technological factors: Various technological factors make an
influence on how the business of the organization is conducted. A moderate
level of research and development shall be considered as a beneficial
technological factor for the organization. The increase in business automation
is also one of the beneficial technological factors for this organization.
There is also a possibility that the organization might see an increase in its
sales and that would also be considered as a beneficial technological factor
for it.
e. Ecological factors: The organization has to see to it
that, it is considering the corporate environmental programs. With the help of
corporate environmental programs, the organization shall ensure that it can work
up the tasks well, and accordingly, its position in the market shall improve
considerably.
f.
Legal factors:
The organization also has to consider the legal factors. Regarding the legal
factors, the organization should ensure that it is following the relevant rules
and regulations. With the help of following the rules and regulations, the
organization is likely to achieve its goals effectively and more appropriately.
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