Nike Swot Pest Analysis Case Study
Nike
Nike is the world’s leading Sportswear Company which well known for
athletic shoes and wear. Nike is a united America based sportswear company
which was founded in the year 1964. The company headquarters located in Oregon.
Blue ribbon sports founded Nike. Nike got its official name in the year 1970. Know
its brand value is almost $33 billion. The slogan of the brand is just do it.
Company servers worldwide with their different product range their business
qualifies for the product is the best in the world. Nikes business model is
development, global marketing, and design with its product and services. Nike
product includes Nike running, Nike basketball, and Jordan brand.
Nike USP is to be the worlds largest manufacturer and seller of
sportswear. Nike Inc. includes Converse, Hurley, and Jordan brands.
SWOT
SWOT analysis includes studying different factors of the company that
provide information about company position and opportunity. That helps to plan
the right strategies for company development and growth. SWOT analysis includes
strength, weakness, opportunity, and threats. That helps a brand to do all the
long term and short term planning for overall company development.
SWOT analysis of the Nike case study
Strength
The organization is known as the world-leading sportswear brand because
its strength is its product innovation. They are well known for their product
innovation and design. They provide highly comfortable sportswear special shoes
that make one of the worlds leading sportswear companies.
Weakness
Nike is a company that is highly dependent on its footwear. Their
production and marketing focus more on the footwears if compare to other
products. Another weakness of the brand is they provide sportswear at high
prices that affect their selling area. Nike always offers expensive products
because they dont have a good customer base in Asian countries.
Opportunity
The most significant opportunity for the organization is to raise the
online market and selling of the company that helps increase their brand value
for every corner of the world. The India and China market is a new opportunity
for the company. They can easily target the young audience for the products.
Threat
We know that Nike is a company that is serving all over the world
that why the competitor is one of the companys threats that affects their
business and product high product price in the competition is one of the
threats of the organization.
PESTLE analysis
PESTLE analysis is one of the essential parts of the case study that
includes all the aspects that are out of control of the organization and can
affect the organization. The organization cannot handle that type of element
because it depends on the organizations outside environment. Pestle analysis
study involves
PESTEL analysis of the Nike case study
Political
Political aspects which can affect the business activity by the new rule
and regulation for the business. And this type of international business organization
face issue related to different country rules for the company.
Economical
Economic changes related to the new trade policy of the different
countries and how various economic changes affect the company that has a high
impact on the company producing and selling the various business and out of
control for the company.
Social
When a company does business in a different country, social and cultural
changes, most affect the industry. It depends on the social class of the people
if they accept the product and not. So the company is required to target the
right audiences to sell their products.
Legal
Legal rules and regulations related to the company act in a different
country. The power for the countrys taxation policy and how a company follows
all the legal authorities to do the business at the international level.
Technical
Technology never stays constant every time it requires innovation and
improvement; it depends on how they adopt the new technology for their
operations. The automation industry changes are a part of the business, but how
a company assumes it for the fastest development?
Environmental
Environmental, which is out of the organization, is referred to as the
changes in the environment. It is out of control and cannot predict how a
company faces its challenges and what type of strategies are adopted to reduce
the risk of its proper and effective planning.
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