Zara Case Study Swot Analysis
ZARA is one of the best clothing brands in the world. Today Zara serving
all over the world with their outlets. Zara is a company which headquarters in
Spain. Zara was founded in the year 1975 in Spain. The brand provides different
categories of fashion products, including clothing, perfume, swimwear, shoes,
and beauty products. Zara is well known for its best product design and quality
of products.
Zara offers product rage for men, women, and kids. Its provides various
products based on consumer trends and has an excellent store chain for their
products all over the world. The company has one of the fastest supply chains
for their stores and produces almost 450 million products every year. The
company has 2270 stores all over the world. The revenue of the company is 18021
million euros. Zara is a company leading the fashion industry not only in
Europe but across the globe. Zara has one parent company whose name is Inditex,
which was founded in the year 1985.
SWOT
SWOT analysis includes studying different factors of the company that
provide information about company position and opportunity. That helps to plan
the right strategies for company development and growth. SWOT analysis includes
strength, weakness, opportunity, and threats. That helps a brand to do all the
long term and short term planning for overall company development.
SWOT analysis of the Zara case study
Strength
The biggest strength of the Zara Company is its brand value. The company
achieves a value of almost 11 billion dollars. And well known for their cloth
all over the world. Year by Year Company gaining good brand value with their
different product ranges.
Zara is expanding its business all over the world. That reason the
company now operates stores across the globe with its 2270 store that the
companys presence is the strength of the brand.
Product design is why customers go for the Zara brand. They regularly
introduce the new style in the market for all types of fashion products.
Weakness
Low promotion is the reason that cannot attract the customers of the
different segments, and they lose the opportunity to attract new customers for
their products. As we know, the promotion is the best way to attract customers.
They offer a wide range of collections that make customers shift for a
competitor brand. They dont follow much stock of the product because
introducing a new design impacts the customers.
Opportunity
The most significant opportunity for the organization is to raise the
online market and selling of the company that helps increase their brand value
for every corner of the world. The India and China market is a new opportunity
for the company. They can easily target the young audience for the products.
The online market is the platform that helps them to expand their
business and target the right audience according to the requirement.
Zara market camp is regularly increasing, which is the most significant
opportunity to target the audience for a different segment.
Threat
Zara is a company that is serving all over the world that why the
competitor is one of the companys threats that affects their business and
product high product price in the competition is one of the threats of the
organization. There are lots of brands that provide different products to their
customers.
Low reach in the Asian country is another threat that affecting the
business of the company. There are so many reasons that are affecting the
company to reach the different areas of the country.
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