SWOT Analysis

SWOT Analysis
Watch the video,  How to Perform a SWOT Analysis, and then conduct a SWOT Analysis using the Starbucks' Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section. The analysis should address the components of the organization- environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the University- Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.
Case Study - Case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?
University- Online Library:
1	Research and Markets has announced the addition of the "Starbucks - SWOT Framework Analysis" company profile to its offerings. 
In a release, Research and Markets noted that report highlights include: 
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. 
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories: 
Internal factors - The strengths and weaknesses internal to the organization. External factors - The opportunities and threats presented by the external environment. 
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. 
SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats. 
Research and markets adds report: Starbucks - SWOT framework analysis. (2010). Food and Beverage Close - Up, Retrieved from http://search.proquest.com/docview/469002641?accountid=32521 
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Research and Markets(http://www.researchandmarkets.com/research/059581/analysis_of_starbu) has announced the addition of the "Analysis of Starbucks Coffee" company profile to their offering. 
We present Analysis of Starbucks Coffee Company. A complete and comprehensive analysis of Starbucks Coffee Company includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. 
Company analysis includes a history of Starbucks Coffee Company, a business segment analysis of the segments Starbucks Coffee Company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company's major competitors. 
A financial analysis of Starbucks Coffee Company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. 
Key Topics Covered: 
-- Executive Summary 
-- Looking at the Industry 
-- B.1 Industry Definition 
-- B.2 Brief Profile of the Industry 
-- B.3 Impacts on the Industry 
-- B.4 Challenges Facing the Industry 
-- B.5 Future Perspective 
-- Industry PEST Framework Analysis 
-- C.1 Political Aspects 
-- C.2 Economic Aspects 
-- C.3 Social Aspects 
-- C.4 Technological Aspects 
-- Looking at the Company 
-- D.1 Company Profile 
-- D.2 History of the Company 
-- D.3 Ownership Pattern in the Company 
-- D.4 Corporate Hierarchy 
-- D.5 Organizational Divisions 
-- D.6 Profiling the Key Executives 
-- D.7 Products & Services 
-- D.8 Recently in the News 
-- Looking at Business 
-- SWOT Framework Analysis 
-- Profiling the Competition 
-- Financial Analysis of the Company 
-- Future Perspective 
Research and markets: A SWOT framework analysis of starbucks coffee company completes this in-depth company analysis. (2009, Jan 28). Business Wire. Retrieved from http://search.proquest.com/docview/444292181?accountid=32521 

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