Check your client- Web site to find out if it discusses its business plans for now and in the future. This is often found in a public company- annual report. Private companies sometimes list their business activities under the Ã¢â‚¬Å“About UsÃ¢â‚¬Â or Ã¢â‚¬Å“NewsroomÃ¢â‚¬Â tabs on their Web sites. Based on what you know about marketing, discuss the following: • Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2-3 sentences. • Discuss with your colleagues how you think research can help your selected company understand its brand- economic value in the marketplace. • Compare your client's brand Ã¢â‚¬Å“personalityÃ¢â‚¬Â to a friend or a character in a movie, book, or cartoon. o How would you describe the brand relative to your friend or other character, and why? o Use a few adjectives to describe the brand- personality. • Add one thing that you think your company has not researched well about its brand.