What is the best way to stay 5 steps ahead of the competition
1. What is marketing NOT all about?
a. finding out what customers like
b. providing what customers like
c. making a profit
d. organizing the structure of a business
2. What can be marketed?
a. vacation destinations
b. professional athletes
c. just about anything
d. clothes
3. What is the best way to stay 5 steps ahead of the competition ?
a. focus on profits
b. remain customer centric
c. focus on what the CEO wants
d. study the competition
4. Great marketing is NOT ____.
a. soft
b. economic
c. logical
d. psychological
5. The textbook uses the ____ over and over so that you will pick it up by osmosis.
a. marketing background
b. customer model
c. 5Cs, STP, and 4Ps
d. Maslow model
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