An Overview of Marketing
Find a current article of substance in the business press The Wall Street Journal Fortune etc that discusses topics covered to date.
A. Write a one-paragraph summary of the key points in the article. Next, write down a list of terms or concepts that relate to the article and provide definitions of those terms or concepts. The textbook can be utilized as a reference tool.
B. Identify how the strategic elements of the target market and marketing mix are relevant to the article