- If one element of an iterative segmentation is a smart marketer, what is the other?
a. |
good company |
c. |
good customer data |
b. |
quality products |
d. |
good managing |
- Sometimes _____ segments can be highly profitable if the marketer pays attention and satisfies those customers’ needs.
a. |
high income |
c. |
low income |
b. |
large |
d. |
small |
- A(n) _____ segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services.
a. |
international |
c. |
small |
b. |
upscale |
d. |
large |