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    JWI/580 JWI580 JWI 580 WEEK 2 DISCUSSION

    JWI 580 WEEK 2 DISCUSSION

    Week 2 Discussion

    Framing the Problem/Opportunity

    Using the organization you selected in Week 1, identify a specific problem or opportunity that can best be addressed through the analysis of data. Your "problem/area of opportunity" could fall into any functional area in business: leadership, people management, finance, operations, marketing, etc. The choice is yours, but the opportunity you identify must be a "significant" one, worthy of the attention of the CEO and the Board of Directors. In addition, you will need data to substantiate your recommendation.  

    • What sort of data should you gather and analyze to accurately assess the problem or opportunity? Is it sales data, demographic data, product performance data, or another type of data?
    • Explain why this type of data is needed for this particular problem or opportunity.
    • How will you obtain this data?
    • What is your hypothesis (prediction) of what the data will tell you?

     

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