GBM/489 GBM489 GBM 489 Week 2 Learning Team Global Business Plan Market Research

GBM 489 Week 2 Learning Team Global Business Plan Market Research

Select one non-North American country from the team members’ individual papers due in Week One.

Conduct an in-depth country risk analysis and needs assessment for the selected country. Include the following in your risk analysis:

• Economic variables

• Political factors

• Governmental variables

• Infrastructure

• Cultural variables

• Geographic variables

• Competitive analysis

Write a 1,050- to 1,750-word risk analysis and needs assessment. You must address the following in your assessment:

• Identify a business need within your selected country, and select a product or service to meet this need.

• Evaluate global and regional business opportunities for all stakeholder groups.

• Provide a brief description of your business. You must include the identified trends that influence the functional areas of your business within your selected country.