BUSN 115 Week 4 Quiz | Assignment Help | Devry University
(TCO 3) A small business is defined as a company that _____.
(TCO 3) Which of the following is true regarding high-growth ventures?
(TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to handle its training requirements. The company forms a one-year contract with Impact Inc., a language training firm, to conduct training and refresher courses for their employees. This is an example of _____.
(TCO 3) Charles is the purchase agent for a consulting firm. He places orders for office stationeries and consumables once in two weeks. The purchases are made in large quantities and are billed in the firm's name. The items that Charles buys are examples of _____.
(TCO 3) Research and development is carried out usually during the _____ stage of product development.
(TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____.
(TCO 4) Consumer purchasing differs from organizational purchasing in that consumer purchasing _____.
(TCO 4) The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____.
(TCO 4) Selling existing products to new markets is called _____.
(TCO 4) Retailers differ from wholesalers in that retailers _____.
(TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries?
(TCO 4) _____ are full-service merchant wholesalers who set up displays in retail outlets, stock inventory, and perform other services, such as marking prices on merchandise.
(TCO 4) The government agency that has the authority to impose penalties against advertisers who violate federal standards for truthful advertising is the _____.
(TCO 4) KM Group, a home products manufacturer, owns a brand of paper towels called EasyWipes. The firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor's paper towel. In this example, the commercial used by KM Group can be classified as __________ advertising.
(TCO 4) Advertising that seeks to create goodwill and to build the desired image for a company, rather than to promote specific products, is termed as _____.
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