MKT 421 Week 1 Assignment Help | University Of Phoenix
- University of Phoenix / MKT 421
- 04 Apr 2019
- Price: $9
- Other / Other
MKT 421 Week 1 Assignment Help | University Of Phoenix
Assignment 1
Apply: Why We Buy a Product
Scenario: You are sitting in your home and you pick up a package of Oreos™ (or
some other product of your choosing). After realizing that you have purchased
this product for years, you wonder, "Why do I feel so strongly about this
product?" You remember your readings from Marketing class and decide
to figure out why you feel strongly about this product using the 4 P's of
Marketing and Marketing Strategy concepts.
Develop a 700- to 1,050-word response using the scenario above and answer the
following questions:
- What
is it about this product that appeals to me? Who are the people like me
that are buying this product? (e.g. demographics, consumer
characteristics, buyer behavior)
- How
do marketers strategically plan to market these products to me?
- Why
does the price of this product seem to be of equal value for the
satisfaction that I receive when consuming/using this product?
- How
does this product get from the manufacturer to the place I can buy it?
- What
promotional activities compel me to buy this product?
- What
do the answers to these questions tell you about the presumed target
market and its relation to the controllable 4 P's of marketing?
- What
social, environmental, and regulatory forces must this product's marketers
overcome to get this product to the customer?