MKT 421 Week 4 Assignment Help 2 | University Of Phoenix
- University of Phoenix / MKT 421
- 04 Apr 2019
- Price: $3
- Other / Other
MKT 421 Week 4 Assignment Help 2 | University Of Phoenix
Assignment
Marketing
channels involve a series of intermediary organizations or individuals who help
move products and services from the manufacturer to the end user. Supply
chain management represents the management of diverse intermediaries and channels
including middlemen, brokers, wholesalers, retailers, distributors, and
dealers—all of which add value, and cost, to the final consumed product.
Take for instance Hope Springs and the supply chain it uses to get its bottled
water from one of the company's three manufacturing facilities into the hands
of thirsty customers. Hope Springs knows that while distribution may add
cost to the final product, it also adds significant value because of the
complexity behind effectively managing this process. From delivery to
warehousing and restocking to inventory, Hope Springs knows it needs to focus
on the core of its business and let distributors take care of the logistics,
facilitation, and transactional aspects of getting bottled water to customers.
Marketing channels represent those individuals and firms involved in the process of making a product or service available for use by customers. An organization’s supply chain are those firms involved in performing the activities required to create and deliver a product or service to consumers.
1.
The ______________ function represents the
role that Hope Spring's distributors have in storing, sorting and transporting
bottled water to the Coffee Collective.
2.
A(n) ____________ is an intermediary who sells
Hope Springs' bottled water to retailers such as the Coffee Collective.
3.
By satisfying the customer service factor of
___________, the distributor will ensure that deliveries of Hope Springs'
bottled water to the Coffee Collective are consistent in lead-time, will arrive
safely, and are complete.
4.
Given Hope Springs' focus on the environment,
it actively practices __________ to support retailers water bottle recycling
initiatives by collecting their used water bottles and reusing or disposing the
plastic whenever possible.