MKT 421 Week 5 Assignment Help | University Of Phoenix
- University of Phoenix / MKT 421
- 04 Apr 2019
- Price: $12
- Other / Other
MKT 421 Week 5 Assignment Help | University Of Phoenix
Apply: Marketing Lemonade (Part 2)
Scenario: Using the same organization and the
lemonade drink from the Week 4 Learning Team assignment, develop an analysis
for the bank. The bank will be using this information to make their final
decision on how, and if, to fund your company's new and unique
lemonade. Through your research, you have found that the bank you will be
presenting to is favorable of socially-conscience companies that support local
charitable endeavors.
Develop a 1000 to
1500-word analysis that include the following:
- Select four of the following
methods and explain how they should be used by your company to align best
with your target segment and product definition:
- Advertising
- Public relations
- Traditional Digital marketing
- New Digital marketing
techniques (describe)
- Direct marketing
- Event marketing
- Outdoor Advertising
- Select two of the following
forms of sales promotion to promote your product and explain the reasoning
for each of your choices:
- Coupons
- Deals
- Premiums
- Contests
- Sweepstakes
- Contests
- Samples
- Loyalty Programs
- Point-of-purchase displays
- Rebates
- Discuss ways you can
demonstrate to the bank that this company is a socially-conscience
organization and will be involved with local social endeavors.
- Discuss how your company could
expand into the global market.
- Examine promotional methods
that could be used to market your lemonade globally.
- Examine any ethical or moral
issues you may encounter while developing and utilizing the various forms
of sales promotion.