Step 1: Describe the social issue, background, purpose, and focus of your social campaign v Briefly identify the social issue, sometimes referred to as the “wicked problem,” your plan will be addressing (e.g., tobacco use, air pollution, water contamination, literacy, homelessness, etc.). v Identify any sponsoring organizations you plan to collaborate with in developing and implementing your campaign. These may be local or national organizations. v Summarize key background information leading to the development of this plan, ideally using reliable statistics (e.g., percent of unplanned teen pregnancies) v What is the campaign purpose, the intended impact (e.g., reduced teen pregnancies by 25% by 2020)? v What is the campaign focus, the approach you will be using to contribute to your plan’s purpose? Areas of focus may be behavior-related, population-related, or product-related strategies. Step 2: Conduct a situational analysis (SWOT) v What organizational strengths will your plan maximize? v What organizational weaknesses will your plan minimize? v What environmental opportunities will your plan take advantage of? v What environmental threats will your plan prepare for? v What prior and similar campaign efforts are noteworthy? v
Question Attachments
0 attachments —