BUS 660 Week 3 Discussion 2 | Assignment Help | Grand Canyon University
- Grand Canyon University / BUS 660
- 05 Jun 2019
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Topic 3 Discussion 2 |
You are
the vice president of sales for TerraFirma, a company that manufactures outdoor
sporting gear. You receive a report on your desk one morning that claims little
or no relationship between the University of Michigan Consumer Sentiment Index
(CSI) and outdoor sporting gear sales. The claim is based on a very low R2 of
the simple regression model, using these two variables (CSI and sales). Discuss
how you would (or should) react to this report and why. What clarifying
questions might you ask?