MKT 474 Week 4 Quiz | Assignment Help | Mercer University
- Mercer University / MKT 474
- 18 Feb 2021
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MKT 474 Week 4 Quiz | Assignment Help | Mercer University
Question 1
What should be measured for market entry and exit?
o
Market size and market growth
o
Support metric
o
Innovation metric
o
Brand metric
Question 2
What is termed as the revenue generated by the
customer less the cost it takes to service the customer?
o
Discount rate
o
Customer profit
o
Metrics
o
Margin
Question 3
Which step requires marketers to analyze web traffic
patterns and to study ways to optimize websites to drive more conversions?
o
Implementation
o
Design
o
evaluation
o
analysis
Question 4
Which one of the following is not measured by
innovation metrics?
o
next generation products
o
corrections
o
development speed
o
major and minor enhancements
Question 5
Which type of metrics are used to fulfill important
operational and financial functions in an organization?
o
innovation metrics
o
quality metrics
o
strategic metrics
o
responsive metrics
Question 6
Which is not performed during the evaluation phase?
o
evaluation of whether a campaign has met
its goals
o
regular monitoring of the results
o
resource assessment
o
benchmarking
Question 7
What is the ability to retrieve the brand from
memory?
o
brand recognition
o
depth
o
brand recall
o
breadth
Question 8
Which is considered the most difficult step in the
marketing analytics strategy process?
o
using R to analyze metrics
o
identifying the metrics
o
analyzing the metrics
o
taking improvement actions
Question 9
Which is not necessarily a part of analyzing
metrics?
o
tracking data
o
benchmarking
o
running statistical analyses
o
analyzing performance
Question 10
Customer lifetime value is NOT dependent on which
parameter?
o
revenue generated by the customer
o
cost of capital for the organization
o
customer costs
o customer retention rate