MKT 474 Week 5 Quiz | Assignment Help | Mercer University
- Mercer University / MKT 474
- 18 Feb 2021
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MKT 474 Week 5 Quiz | Assignment Help | Mercer University
Question 1
Which A/B testing stage
typically uses a larger portion of the potential audience?
o
exploration stage
o
Bandit stage
o
exploitation stage
o
experimental stage
Question 2
Which is true about
designing A/B tests to extract maximum meaning?
o
A and B should have identical content
except for the hypothesized elements
o
A and B should have different content
except for the hypothesized elements
o
A should always be the control
o
A and B should have two levels each
Question 3
What is true?
o
Protect your A/B test from too much
input from other departments in the company
o
A/B test for causality after getting
non-significant regression results from non-experimental secondary data
o
A/B Testing is not a time to try crazy
ideas
o
The value gained from A/B testing
usually outweighs potentially frustrating customers
Question 4
Which of the following
is NOT an A/B Testing tool?
o
AB Tasty
o
Google Experiments
o
Qubit
o
AB Lab
Question 5
What is the problem of
"local maxima"?
o
A/B Tests fail to maximize the
exploitation stage
o
A/B Tests fail to attract local
participants
o
A/B Tests fail to test conditions that
may have better outcomes
o
A/B Tests fail to test conditions that
will optimize the company's local concerns
Question 6
Which is true of a
bandit test?
o
It is an A/B Test but with an extra
exploitation stage.
o
It shifts traffic in reaction to
real-time performance.
o
It is an A/B Test with a hidden
exploration stage.
o
It removes people from the exploitation
stage.
Question 7
Which statement is
false?
o
A/B Tests = Split Tests
o
A/B Tests are often run as part of a
live marketing effort
o
A/B Tests are often automated
o
A/B Tests = real marketing firms' lab
experiments
Question 8
Which of the follow is
NOT a type of A/B Test?
o
A/B/N Test
o
Optimize Test
o
Split Test
o
Bandit Test
Question 9
A/B tests are…
o
more similar to field experiments than
lab experiments
o
more similar to lab experiments than
field experiments
o
never field experiments or lab
experiments
o
not truly experiments