BUS 120 Week 2 Discussion 1 | MiraCosta College

BUS 120 Week 2 Discussion 1 | MiraCosta College

This is a graded discussion: 10 points possible


Chapter 3: World Marketplace (Week 2)


Please read the lecture slides for Chapter 3 before completing this assignment. You may find these lecture slides under the Files link on our left-hand menu, clicking on either the Lecture Slides (pdf) or Lecture Slides (ppt) folder (your choice; they contain identical information), and selecting the lecture slides for Chapter 3.

Or you can follow  this direct link:
pdf version: BUS-120_1670_chapter-3.pdf download
ppt version:  BUS-120_1670_chapter-3.ppt download


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Please answer the following:

a. Outline the potential pros and cons of the 3 key strategies for developing foreign markets: exporting, licensing and franchising, and direct investment.

b.  Name a company which operates both domestically and in a foreign market. Which strategy/strategies did your firm use for expansion into this foreign market?


 

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