MANAGMNT 366 Case Analysis Assignment | university-of-massachusetts-amherst
Please address the following questions:
1. Is FIJI's carbon negative campaign a good idea?
2. Please review the "seven sins" of greenwashing at http://sinsofgreenwashing.com/findings/the-seven-sins/. Of which of these "sins" do you believe FIJI is guilty?
3. In light of the lawsuit, what should FIJI do?