BUSN 219 Week 4 Discussion | Devry University
Week 4: New Products
After watching this brief video on the product development cycle, products must be tested. Discuss why it's important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through. When our company has an new idea, what budget does it have and where does it get it from? What testing will it do and who does it? The product life cycle in Apple products clarifies how much things change and consumers want new things.