MKT 501 Week 1 Discussion

MKT 501 Week 1 Discussion | trident-university

Week 1 Discussion Post

Based on the resources provided and your research, introduce the new business.

·         Explain why this business is needed in the chosen area. (Research Support Required)

Using a free program (like Wix.com Free Websites), create the first page of your website. When selecting a template, consider the “look” of your site; it speaks for the business and is a part of branding. Create a free business email that will be used for social media accounts produced during class. The following information is required:

·         The company name.

·         Short description of what the business does.

·         Its location (city & state).

·         One appropriate graphic/picture.

·         Email contact information.

Publish it to a free wix.com domain. Include the link in your post.

NOTE: use FREE resources throughout class. You should not pay for a program or enter your credit card.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one business website from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the site.

2nd Interactive Response:

·         Critique a second business website from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the site.

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

The Branding Effort

Last week, you read and provided critique of business websites. This week, you will focus on branding which includes creating a logo using Wix.com Logo Design or another free program. You will write a tagline or slogan for the business.