Information pertinent to the Victoria microbrewery scene

Information pertinent to the Victoria microbrewery scene 


Vision versus Mission Statements

Once you have completed the readings, please complete the following:

  1. Find 3 companies - at least one of them a brewery, and not from the textbook - and write down their vision statement and mission statement. 
  2. Based on the example statements you provided and the readings, explain the difference between a mission statement and a vision statement.
  3. Discuss each example statement in terms of its role for the company and how it drives company decisions and actions.

 

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