MKT 501 Week 3 Discussion

MKT 501 Week 3 Discussion | trident-university

Table of Contents Module 3: Public Relations, CRM, and Ethics Discussion: The Role of Marketing Public Relations (MPR)

Discussion: The Role of Marketing Public Relations (MPR)

Disinformation for Hire

Information has changed drastically in the last few years. Everyone with a podcast, blog, or social media page has become an authority or expert and has an opinion that they will freely share with anyone who will listen. Businesses large and small are affected by disinformation; the effect can be negative or positive.

Module 3 Discussion Week 1 Resources

Where Does Public Relations Fit in Your Marketing Plan? (2021)
Marketing Public Relations MPR Functions (2021)
Disinformation For Hire: How A New Breed of PR Firms Is Selling Lies Online (2020)
Amazon asked Apple to remove an app that spots fake reviews, and Apple agreed (2021)
Why it’s so hard to get rid of fake online reviews (2021)

Week 1 Discussion Post

Based on the resources provided or your research, use Marketing Public Relations (MPR) on the company website. Create a page that describes what your company offers the community (50-75 words of text on the page). In your post, provide rationale for what is written based on the company. (Research Support Required) Include the website link in your post.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one business’ MPR from a consumer point of view. Is the message compelling? Does it fit with the company’s online presence?

2nd Interactive Response:

·         Critique another business’ MPR from a consumer point of view. Is the message compelling? Does it fit with the company’s online presence?

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

MPR: Turning Negatives into Positives

Internet trolls and annoyed Yelpers can hurt your business’ online presence. Hashtag Activism is a powerful movement that has moved social justice topics to the forefront of searches and feeds. Small businesses do not have armies of users or large budgets to combat negative information.

Module 3 Discussion Week 2 Resources

How to Effectively Respond to Positive and Negative Yelp Reviews (2021)
How to Turn Negative Publicity into a PR Opportunity (2021)
Here’s how to know if you’re an internet troll (2021)
How to Reduce Facebook Page Trolling (2021)
Instagram Trolls: How to Prevent Spam on Instagram (2021)

Based on the resources provided or your research, share what you can do if your company receives negative coverage online. (Research Required)

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one classmate’s plan to drown out the negative.

2nd Interactive Response:

·         Critique another classmate’s plan to drown out the negative.

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.