MKT 500 Week 5 Discussion | Assignment Help | Strayer University
- strayer university / MKT 500
- 06 Dec 2019
- Price: $8
- Other / Other
MKT 500 Week 5 Discussion | Assignment Help | Strayer University
Week
5 Discussion
Question One
- Tell us
your favorite brand. Give a full description of this brand and why it is
your favorite.
Question Two
- Describe
your favorite brand’s promise. What elements of the brand convey this
message to you?
Question Three
- Name
and describe three brand touchpoints. Explain why these are
important. Provide a rationale for your answer and post the link in your discussion, using APA
formatting, for everyone to read
Respond to Peer(s)
- Read
and respond to at least one of your
classmates’ posts.
NEW DISCUSSION:
Not All Heros Wear Capes. Brought to
you by baseball and Bud Light.
So, what is this all about.
Now, let’s talk about whether this is an effective
strategy to build a brand.
Question one: Does this support the Bud Light brand?
Why or why not.
Question two: What is the message that is
delivered in this tv commercial. Is it an appropriate message for the
brand?
Question three: What other brand touchpoints should
Bud Light use to leverage this “event?” Will any of this have value after
the World Series?
Question four: Remember to reply to at least one
colleague.
ANOTHER NEW DISCUSSION. You only need to answer
one the discussion questions, but you are very welcome to answer all of
them. This will help you think about brand extensions for your second
assignment.
Marketers –
Most of us are probably very familiar with Tide
laundry detergent. For many households, Tide has been a staple of their
laundry room!
Question one:
What is the brand promise of Tide?
Question two:
Does Tide drycleaners fit with this brand promise of
Tide? Does this effectively build on the brand equity of Tide? Why or why
not?
Question
three:
Who is
the target customer for the Tide dry cleaner? Is it the same target
audience as Tide laundry detergent? Explain your answer, please.
Question
four:
Please
reply to at least one other colleague.