MT 220 Week 7 Discussion | Assignment Help | Purdue University Global

MT 220 Week 7 Discussion | Assignment Help | Purdue University Global 


Unit 7 Discussion

 

Respond to your Discussion topic after you have completed your reading.

 

Topic: Strategic Positioning

The Gap® brand of families control several brands that are strategically positioned for specific markets. These include Gap®, Athleta®, Old Navy®, and Banana Republic®. Visit Gap’s website and discuss the concepts below.

Source: Retrieved from http://gapinc.com

Discuss the following:

·         Give a brief description of what differentiates each brand in the Gap Inc. family.

·         Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.

Be sure to address the Discussion topic(s) in an initial post of at least 100 words no later than Saturday night Eastern Time. Be sure to respond to at least two others (not including the professor) and participate in the Discussion by posting on three different days of the unit.

 

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