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    BMAL 560 Week 1 Discussion 1 | Assignment Help | Liberty University

    BMAL 560 Week 1 Discussion 1 | Assignment Help | Liberty University 


    Week 1 Discussion

    Topic: Choose 1 of the following questions and answer it completely and thoroughly for your thread:

    • Discuss why a manager should, or should not, be considered a stakeholder. Justify your reasoning with a minimum of 2 scholarly references. (ch. 1)
    • Describe a public issue and how it has evolved through the public issues life cycle. Justify your reasoning with a minimum of 2 scholarly references. (ch. 2)
    • What is competitive intelligence? Why is it important to the public affairs function? Justify your reasoning with a minimum of 2 scholarly references. (ch. 2)
    • Define and provide an example of a business practicing enlightened self-interest. Justify your example with a minimum of 2 scholarly references and 1 business article. (ch. 3)
    • How can a company focus on the needs of its stakeholders without neglecting its shareholder obligations? Justify your reasoning with a minimum of 2 scholarly references. (ch. 3)
    • Compare and contrast ethical egoist behavior with altruism.  Discuss the issues that arise when a manager exhibits these traits in an organization?  Justify your reasoning with a minimum of 2 scholarly references. (ch. 5)

     

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  1. BMAL 560 Week 1 Discussion 1 | Assignment Help | Liberty University The f
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