MKT 421 Week 1 Individual Assignment

MKT 421 – Week 1 – Individual Assignments 

Defining Marketing Paper – 900 words paper in which define marketing

•	Include your personal definition of marketing and definitions from two different sources. 

•	Explain the importance of marketing in organizational success, based on these definitions. 

•	Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.

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