MKT 421 Week 2 DBS

MKT 421 – Week 2 – DQ’s – 250 words each DQ

DQ 1

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy?

DQ 2

What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that its market strategy is appropriate for its target market?

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