BUSA 645 Week 5 Assignment Help | Abilene Christian University
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- 23 Jul 2020
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BUSA 645 Week 5 Assignment Help | Abilene Christian University
BUSA 645 Week 5
Assignment: Case Study: Global Strategy Levers
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Case Study: Global Strategy Levers
o Read the following
case study from Ch. 13 of the International
Business text:
The closing case
describes the five global strategy “levers,” or dimensions, that determine how
local or global a company is in the marketplace. The five levers are market
participation, products/services, supply chain management, marketing, and
competitive moves. A well-balanced approach to global competition requires
paying relatively equal attention to each of these five dimensions, though
businesses tend to emphasize one or two dimensions based on their
organizational strengths and weaknesses.
o Answer the following
questions in 250-500 words each:
1.
Which global strategy lever do you think is the most universally
important across companies, and why? Which is the least important, and why?
2.
Do you think your answers in Question 1 will change over time;
if so, why and how?
3.
FedEx emphasizes supply chain management the least in driving its
corporate global strategy. But, it is viewed as a supply chain company—perhaps
even a transportation company. Why do you think the other global strategy
levers are more important for FedEx?
4.
Microsoft is known for making competitive moves globally but competitive
moves is its least-emphasized strategy lever; why do you think that is the
case?
5.
If you could work for one of the 10 companies shown in the bar
chart based on their global strategy makeup, which company would it be, and
why?
Another perspective: To
see how Microsoft’s focus on marketing and market participation influences its
strategy for the release of Windows 10, review the following:
Wingfield, N. (2015). Windows 10 signifies Microsoft’s shift in
strategy Retrieved from: http://www.nytimes.com/2015/07/20/technology/windows-10-signifies-microsofts-shift-in-strategy.html