What kind of marketing utility do you think Hewlett Packard sustainability efforts provide for its customers Are there any downsides to these programs?
Sources hp com news tech world com
2. Choose one of the following companies. What color does it use predominantly in its logo or packaging? How do these colors affect the perception of its product?
a. Wendy-
b. Microsoft
c. L.L. Bean
d. Starbucks
3. GM plans to introduce the Chevy Spark and the Chevy Cruze, two fuel-effficient models made in China, in the United States. How do you think the cars will be received?
Sources: www.gmchina.com, www.theglobeandmail.com
4. Which partner do you think has more to gain from the Microsoft-Yahoo! Partnership? Microsoft or Yahoo!? Why?
Sources: webpronews.com, reuters.com
5. Do you think Google is investing enough in efforts to measure the effectiveness of online display ads? Are you ever influenced by the ads?
Sources: businessweek.com, adage.com
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