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part 1 3-5 pages
You have been asked to provide briefings to orient the next person sent abroad. Write a briefing that will:
You may include areas as simple as basic etiquette in that culture to more sophisticated elements of business communication and business relationships.
APA format is mandatory (in text and in the reference section).
Pepsi Co and Coke American beverage giants, must adhere to the U.S Foreign Corruption Act wherever their businesses may take them. Both companies expanded their U.S businesses to India with differing initial results. Coke came home (initially) and Pepsi Co prospered.
Do your research and explain the socio-cultural barriers faced by these two companies? What in your view were the reasons which negatively impacted Coke and positively touched Pepsi Co?
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