Question Details

MKT 435 Week 4 Examine a Communication Tool

Instructions:
Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.
Create a presentation in which you:
• Present the communication tool.
• Discuss how effective the communication tool is in attracting and retaining customers as well as communicating the company's focus on customer satisfaction.
• Propose 3 ways in which the communication tool could be improved for effectiveness.
• Your presentation may be a poster board, flyer, press release, print ad or a banner ad. Either include pictures of this within your paper or attach it separately. Clearly spell out how you changed the original communication tool and why.
• Write a 525- to 700-word summary of how you think the presentation went.
Include at least one reference.
Format the paper according to APA standards.