MGMT 311 principal of management

MGMT 311 Week 7 Assignment Help | Embry Riddle Aeronautical UniversityFacing Some 'Home' Truths: Brand Backlash and the Case of QantasAnalyze the following case study from the Hunt Library: Baumann, C., Bretherton, T., Troy, S., and Taksa, L. (2017). Facing Some 'Home' Truths: Brand Backlash and the Case of Qantas.(Links to an external site.) In SAGE Publications.The case describes the challenges associated with building and maintaining a br

MGMT 311 Week 7 Discussion 1 | Assignment Help | Embry Riddle Aeronautical UniversityOverviewYou see them everywhere! Short-term sales incentives are used to encourage the purchase of a product or service. Let us see what creative, interesting, effective, or just simply off-the-wall sales promotions are observed in the market. Then, try your hand at B-to-B sales...and create a pitch to showcase your peer's brand in an upcoming Super Bowl commerci

MGMT 311 Week 6 Discussion | Assignment Help | Embry Riddle Aeronautical UniversityWeek 6 Discussion Now Open for Business . . .OverviewA vertical marketing system (VMS) involves the key members of a distribution channel—producer, wholesaler, and retailer—working together as a unified group to meet consumer needs.The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise As

MGMT 311 Week 5 Assignment Help | Embry Riddle Aeronautical UniversityMarketing in Action: Low Cost Airlines Take OffAirplane on runway showing partial fuselage and one wing and an engine with sunrise in the background. Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. (Links to an external site.) In M. Waters (Ed.), Marketing for tourism, hospitality &

MGMT 311 Week 5 Discussion | Assignment Help | Embry Riddle Aeronautical UniversityPricing the "Line-Up"OverviewIdentify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS, iPhoneXR, iPhoneX, iPhone 8, and so on). Before making your final selection, scan the examples of your peers to ensure you are not duplicating an example al

MGMT 311 Week 4 Assignment Help | Embry Riddle Aeronautical UniversityWeek 4 Assignment After reading and viewing the module materials, you are now familiar with the product levels (core, actual, augmented) and attributes (quality, features, style, and design) specific to marketing purposes. More commonly, attributes can be described as descriptive (i.e. color, shape, texture, sound, taste), process (i.e. marketing, selling), social (i.e. r

MGMT 311 Week 4 Discussion 1 | Assignment Help | Embry Riddle Aeronautical UniversityDiscussFor this discussion, pick an airline, domestic or international, and address the following topics:• Discuss the airline's branding strategy.• What do you feel is their competitive advantage?• How does quality relate to customer satisfaction with the airline brand?Post and EngageReview your peer's posts and respond to at least two of them. Refer to the Disc

MGMT 311 Week 3 Assignment Help | Embry Riddle Aeronautical University3.3 - Assignment: Mapping Out the Service ExperienceService BlueprintAccording to Gibbons (2017), designing a service requires the provider identify the touchpoints that create a customer’s journey — or rather the “experience of the user.” One tool managers use to understand the customer journey is a service blueprint (nngroup.com). (Links to an external site.)Consider a servic

MGMT 311 Week 3 Discussion | Assignment Help | Embry Riddle Aeronautical UniversityWeek 3 DiscussionIn your initial post, identify a product or service that you recently purchased. Describe the steps you took during the consumer buying process and identify the factors that influenced your purchase decision.RespondReview the consumer purchase decisions of your peers and in your replies identify at least three (3) examples of business-to-business (

MGMT 311 Week 2 Assignment Help | Embry Riddle Aeronautical University2.3 - Assignment: Getting to the Bottom of the Problem (PLG1)Research ProposalIdentify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will hel