Which of the following is defined to be an exchange between a firm and its 

Which of the following is defined to be an exchange between a firm and its customers 



1.	If you ask the average person, “What is marketing?,” one of the things you might hear is:
a.	Marketing is sales and advertising
b.	Marketing is fun
c.	Marketing is the backbone of all business
d.	Marking is not profitable



	2.	Marketers try to figure out what __________ want and then they try to figure out how to provide it and make money doing so.  
a.	business owners
b.	customers
c.	advertisers
d.	companies



	3.	Which of the following is defined to be an exchange between a firm and its customers ?
a.	advertising
b.	consumer behavior
c.	marketing
d.	finance


	4.	If companies are good and if they’re lucky, the exchange continues iterating between the customer and the company, ___________ the tie between them.
a.	strengthening
b.	weakening
c.	distracting
d.	exhausting



	5.	Marketers help/work with all of the following EXCEPT:
a.	athletes
b.	hotels
c.	department stores
d.	pets




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