MKT571/MKT 571 WEEK 6 TEAM ASSIGNMENT

MKT 571
WEEK 6
Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides. 
Include the following key components from your New Product Launch Marketing Plan:
•	Executive summary
•	Situational analysis
•	Market growth potential and competitive analysis
•	Segmentation, target market, and positioning
•	Pricing and distribution strategies
•	Marketing communication plan
•	Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
•	Intended marketing objectives for Y1, Y2, and Y3 
•	Implementation milestones
•	Evaluation and control metrics and methodology to measure performance
•	Contingency planning
The class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your team has prepared to launch for your marketing plan.

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