BUSN 460 Week 2 Discussion

BUSN 460 Week 2 Discussion | Assignment Help | Devry University 

Week 2 Discussion

Week 2: Discussion Marketing

Welcome to the Week 2 graded discussion. As a class, discuss your experience in Week 1 creating your team charter and getting started in the simulation. 

Topics 1 & 2  have been exhausted by the WebEx attendees and here with fellow discussants.  Please do not respond to topics 1 & 2 any more.  Here are some new topics:

3.  You should all know what is a SWOT analysis.  Please discuss the SWOT for your company.  How will you exploit the strengths and opportunities?  How will you deal with your company's weaknesses and threats?

4.  Please share what you learned in the CAPSIM simulation this week.  For example, two teams (that I know of) discovered that the simulation won’t let them get any production costs to a NEW product to which they can apply their margins to get a price in the first week.  The thought is that R & D is still happening, and so they can't do any production.  Did you find any other situations/remedies to share?

PLEASE DO NOT RESPOND TO THESE TOPICS ANY MORE:  Let's also discuss marketing from Chapter 2 of the Capsim Core Business Primer eTextbook. 

1. Provide specific examples that demonstrate the three key responsibilities of a marketing manager.  
2. Provide examples of the major components of marketing research.