BUS 660 Week 4 Assignment | Grand Canyon University | Assignment Help
- Grand Canyon University / BUS 660
- 12 May 2021
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BUS 660 Week 4 Assignment | Grand Canyon University | Assignment Help
BUS 660 Week 4 Assignment
Linear Programming: Applications in Marketing,
Finance, and Marketing Management - Homework
Log into CengageNOW and complete the assigned
homework problems for Topic 4. Submit the assignment for grading.
APA style is not required, but solid academic
writing is expected.
You are not required to submit this assignment to
LopesWrite.
Multiple
Regression Models Case Study: Web Video on Demand
Web
Video on Demand (WVOD) is an Internet video-on-demand streaming service. The
company offers a subscription service for $5.99/month, which includes access to
all programming and 30-second commercial intervals.
In
the last year, the company has recently begun producing its own programming,
including 30-, 60-, and 120-minute television shows, specials, and films.
Programming has been developed for teen audiences as well as adults.
The
following data represent the amount of money brought in through advertising
sales, the average number of viewers, length of the program, and the average
viewer age per program.
|
Advertising Sales ($) |
Average # of
Viewers (Millions) |
Length of
Program (Minutes) |
Average Viewer
Age (Years) |
|
28,000 |
10.1 |
30 |
30 |
|
25,500 |
11.4 |
30 |
25 |
|
31,000 |
19.9 |
60 |
30 |
|
29,000 |
13.6 |
60 |
38 |
|
20,500 |
12.5 |
60 |
20 |
|
14,500 |
3.5 |
30 |
15 |
|
27,000 |
15.1 |
60 |
24 |
|
23,500 |
3.7 |
30 |
17 |
|
19,500 |
4.3 |
30 |
19 |
|
23,000 |
12.2 |
120 |
45 |
|
18,000 |
5.1 |
120 |
19 |
|
29,500 |
15.9 |
60 |
28 |
|
30,000 |
16.8 |
120 |
31 |
|
25,000 |
8.5 |
120 |
58 |
|
22,500 |
9.1 |
30 |
43 |
The
WVOD executives are in the process of evaluating a partnership with several independent
filmmakers to fund and distribute socially conscious and diverse programming.
The executives have asked for regression models to be developed based on
specific needs. The three regression model requests and programming details are
included below.
The
WVOD executives would like to see a regression model that predicts the amount
of advertising sales based on the number of viewers and the length of the
program. Develop this regression model (“Regression Model A”). Web Video on Demand
would like to acquire a 60-minute documentary special about social media and
bullying. The special is aimed at teen viewers and is estimated to bring in 3.2
million viewers. Based on the regression model, predict the advertising sales
that could be generated by the special.
The
WVOD executives would also like to see a regression model that predicts the
amount of advertising sales based on the number of viewers, the length of the
program, and the average viewer age. Develop this regression model (“Regression
Model B”). Web Video on Demand may acquire a 2-hour film that was a hit with
critics and audiences at several international film festivals. Initial customer
surveys indicate that the film could bring in 14.1 viewers and the average
viewer age would be 32. Use this information to predict the advertising sales.
USA 
India
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