SPT 111 Week 4 Discussion | southern-new-hampshire-university

SPT 111 Week 4 Discussion  | southern-new-hampshire-university

4-1 Discussion: The Five Principles of Sports Marketing

 


After reading through the resource articles on marketing, choose an organization using the SportsBusiness Journal and briefly describe it to your peers. Explain how the five principles of sports marketing relate to your chosen organization. What are the marketing strategies that were used?

When responding to your peers, discuss how the marketing strategies of their organization are similar or different from the strategies employed by your selected organization. Which strategies appear to be the most effective? Explain.


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