MANAGMNT 366 Case Analysis Assignment 2 | university-of-massachusetts-amherst
Please address the following questions:
1. How would you evaluate Paul Polman’s 2010 decision to implement a new strategy based on the Unilever Sustainable Living Plan? What benefits did it offer? What risks did it present?
2. Of the five approaches for integrating the environment into a company's business thinking identified in Reinhardt's article, which has Unilever followed?
3. Which of the following three options identified by Polman and his ULE team would you recommend: 1) 'Double down' by pushing ahead on USLP objectives, 2) 'hunker down' by scaling back on USLP and focusing more on the current financial challenges, or 3) 'pivot and refocus' the strategy on the new partnership-based transformational change agenda?