MKT 607 Week 6 Discussion 1 | Assignment Help | Grand Canyon University

MKT 607 Week 6 Discussion 1 | Assignment Help | Grand Canyon University 


Topic 6 Discussion 1

Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indirect, and multichannel. What is channel conflict? How can marketers use two or more channels and minimize the potential of channel conflict?


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