ASAO 115 Week 5 Discussion 1 | Indiana Wesleyan University
is customer loyalty of particular importance to a company like Dunkin' Donuts?
describe the role that marketing research plays at Dunkin' Donuts.
sort of information does Dunkin' Donuts consider when it's determining where to
locate a new store?
the importance of using social media to Dunkin’ Donuts: not needed, nice to
have, or essential to have and why or why not?
the importance of the Dunkin’ Donuts rewards program: not needed, nice to have,
or essential to have and why or why not?
Navigate to the threaded discussion and
respond to the following: