BUSA 645 Week 5 Assignment Help

BUSA 645 Week 5  Assignment Help | Abilene Christian University

BUSA 645 Week 5 Assignment: Case Study: Global Strategy Levers

·         Case Study: Global Strategy Levers

o    Read the following case study from Ch. 13 of the International Business text:

The closing case describes the five global strategy “levers,” or dimensions, that determine how local or global a company is in the marketplace. The five levers are market participation, products/services, supply chain management, marketing, and competitive moves. A well-balanced approach to global competition requires paying relatively equal attention to each of these five dimensions, though businesses tend to emphasize one or two dimensions based on their organizational strengths and weaknesses.

o    Answer the following questions in 250-500 words each:

1.      Which global strategy lever do you think is the most universally important across companies, and why? Which is the least important, and why?

2.      Do you think your answers in Question 1 will change over time; if so, why and how?

3.      FedEx emphasizes supply chain management the least in driving its corporate global strategy. But, it is viewed as a supply chain company—perhaps even a transportation company. Why do you think the other global strategy levers are more important for FedEx?

4.      Microsoft is known for making competitive moves globally but competitive moves is its least-emphasized strategy lever; why do you think that is the case?

5.      If you could work for one of the 10 companies shown in the bar chart based on their global strategy makeup, which company would it be, and why?

Another perspective: To see how Microsoft’s focus on marketing and market participation influences its strategy for the release of Windows 10, review the following:

Wingfield, N. (2015). Windows 10 signifies Microsoft’s shift in strategy Retrieved from: http://www.nytimes.com/2015/07/20/technology/windows-10-signifies-microsofts-shift-in-strategy.html