MKT 421 Week 3 Individual Assignment

MKT 421 – Week 3 – Individual Assignments 





Marketing Research Paper – 1.200 words paper





Resource: Kudler Fine Foods Virtual Organization



Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. 



Write paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:  



•	Identify the areas where additional market research is needed. 

•	Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.



Format your paper consistent with APA guidelines