BUSA 645 Week 5 Assignment Help | Abilene Christian University
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- 23 Jul 2020
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BUSA 645 Week 5 Assignment Help | Abilene Christian University
BUSA 645 Week 5
Assignment 2 : Case Study: IKEA in 2013: Furniture Retailer to the World
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Case Study: IKEA in 2013: Furniture Retailer to the World
o Read IKEA study from
Ch. 13 of the International
Business text.
o Answer the following
questions in 250-500 words each:
1.
By the early 1970s IKEA had established itself as the largest
furniture retailer in Sweden. What was the source of its competitive advantage
at that time?
2.
Why do you think IKEA’s expansion into Europe went so well?
Why did the company subsequently stumble in North America? What lessons
did IKEA learn from this experience? How is the company now applying these
lessons?
3.
How would you characterize IKEA’s strategy prior to its missteps
in North America? How would you characterize its strategy today?
4.
What is IKEA’s strategy toward its suppliers? Explain how the
role of strategic alliances with suppliers was an essential part of IKEA’s
strategy to entering foreign markets.
5.
What is the source of IKEA’s success today? Can you see any
weaknesses in the company? What might it do to correct these?
USA 
India