MKT 442 Week 8 Final Exam

MKT 442 Week 8 Final Exam | Assignment Help | Mercer University 

Question 1

The transmission of a message from a sender to a receiver via a medium of transmission is known as ________.

Question 2

The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.

Question 3

________ are groups that serve as frames of reference for individuals in their consumption decisions because they are perceived as credible sources.

Question 4

________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.

Question 5

Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.

Question 6

The underlying rationale for ________ is that "birds of a feather flock together."

Question 7

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.

Question 8

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level refers to shared core values, customs, personalities, and predispositional factors that tend to capture the essence of the character of the citizens of a particular country.

Question 9

The learning of one's own culture is known as ________.

Question 10

Nationality, religion, race, and age are examples of sociocultural and demographic variables upon which ________ are based.

Question 11

Christmas is the major gift-purchasing season of the year. This corresponds with ________ subculture.

Question 12

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

Question 13

A ________ marketing perspective stresses the similarities among consumers worldwide.

Question 14

Differences between consumers of different societies are known as ________.

Question 15

A research study in Turkey found that while products from Germany, France, Italy, and Israel were favored by Turkish consumers for their quality, design, and performance, products from the United States and England were chosen for their reliability and warranty. This is an example of ________.

Question 16

The process of ________ is concerned with how innovations spread.

Question 17

________ is a micro process that focuses on the stages through which an individual consumer passes when deciding to accept or reject a new product.

Question 18

A ________ approach to defining innovation focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns.

Question 19

Of the three levels of consumer decision making, ________ requires the greatest effort on the part of the consumer.

Question 20

A no-choice decision is commonly referred to as a ________.