Business and Enterprise
ASSESSMENT 2 BRIEF
MN4001QA Business and Enterprise
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This assignment contributes 30% of the total module mark.
Assignment 2 is an individual
assignment. You have to present your research in the form of a POSTER in one powerpoint slide and 500
words explanation of your Poster and research along with a reference
list.You will submit your work by turnitin on weblearn by.
For this
assignment you are required to develop a product or service and need to focus
on the following aspects:
·
You need to have clear aims and
objectives of the business idea and product/service and justify your idea ·
You are required to demonstrate
your understanding of the 4 P’s of
Marketing and other marketing strategies (target market,customer buying
behaviour and market research) to demonstrate your business idea and
advertise your product/service ·
You need to show understanding
and application of the relevant factors and processes in developing your
product (For Example,Operations Management;supply chain etc.) ·
You also need to highlight the
unique selling point (USP) of the product/service and the innovation and how
you have made it different and creative from other products or services.
You need to have minimum 4 academic references from books
and journal articles using Harvard referencing. Wordcount can be 10% up or down. |
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Grading Scheme
for Assignment 2 for MN4001QA Assignment: Poster with 500 word explanation. |
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Marking
criteria |
Letter grade |
Mark recorded |
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The extent to
which the work shows evidence of EXCELLENT
RESEARCH: ·
You have
undertaken EXCELLENT research
demonstrated by your clear aims and purpose.
·
Clear aims and
purpose of the business idea and product and justify your idea ·
You have justified
your businessidea very well and have
aninnovative and creative product and unique selling point. ·
Thorough Understanding
and application of the operations Management process in developing the
product ·
Excellent Analysis
and research based on the application of marketing tools i.e.4P, Target
market, Customer buying behaviour, Market research. You have undertaken good
research demonstrated by your organisational knowledge. ·
Excellent Level of
professionalism with presentation with in text referencing and reference list
using the Harvard referencing system ·
Harvard
Referencing ·
Evidence of wide
reading, application and referencing. |
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A
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70-100 |
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The extent to which the work shows evidence of VERY GOOD RESEARCH: ·
You have
undertaken very good research
demonstrated by your clear aims and purpose.
·
Clear aims and
purpose of the business idea and product and justify your idea ·
You have Justified
yourbusiness idea and have an innovative
and creative product and Unique selling point ·
Very Good Understanding
and application of the operations Management process in developing the
product ·
Very Good Analysis
and research based on the application of marketing tools i.e.4P’s, Target
market, Customer buying behaviour, Market research. You have undertaken good
research demonstrated by your organisational knowledge. ·
Level of professionalism
with presentation with in text referencing and reference list using the
Harvard referencing system · Harvard Referencing: Good
referencing. |
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B |
60-69 |
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The extent to
which the work shows GOOD/REASONABLE
RESEARCH: ·
You have
undertaken good research
demonstrated by your clear aims and purpose.
·
You need to Justify yourbusiness idea, you should have an innovative and creative product and
Unique selling point ·
Reasonable Understanding
and application of the operations Management process in developing the
product ·
Good/Reasonable Analysis
and research basedon marketing tools and economy. Application of marketing
tools i.e.4P’s,Target market, Customer buying behaviour, Market research. You
have undertaken good research demonstrated by your organisational knowledge. ·
Level of professionalism
with presentation with in text referencing and reference list using the
Harvard referencing system ·
Harvard
referencing needs improvement. |
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C |
50-59 |
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The extent to
which the work shows adequate,
but limited and weak research: ·
You have
undertaken limited research demonstrated
by your clear aims and purpose. ·
You have not Justified
your choice of the piece of art, you do not have an innovative and creative
product and Unique selling point ·
Limited Understanding
and application of the operations Management process in developing the
product ·
Weak Analysis and
research basedon marketing tools and economy. Application of marketing tools
i.e.4P’s,Target market, Customer buying behaviour, Market research. You have
undertaken good research demonstrated by your organisational knowledge. ·
Inadequate Level
of professionalism with presentation with in text referencing and reference
list using the Harvard referencing system ·
Some evidence of
reading, that is, Harvard referencing needs improvement |
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D |
40-49 |
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Does not address the assignment criteria. Presents minimal material
related to the topic. Little evidence
of understanding of the theory. Poor structure. Evidence of poor teamwork. Little evidence of scholarship and Harvard
referencing |
F1 |
30-39 |
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Does not address the task set. Little evidence of understanding either
the task or the subject matter. No evidence of scholarship. No evidence of teamwork.
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Fail |
0-29 |
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Learning Outcomes not met
/Non-attendance and non-engagement. |
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University Grading
Scheme for Undergraduate Programmes: 2017/18
Following discussion at Academic Board (13th
September 2017), it was agreed to implement a revised grading scheme for
undergraduate programmes for the 2017/18 academic year.
What is the new grading scheme?
The scheme uses a 12-point letter grading,
replacing the previous continuous percentage scale, as above. This grading
scheme applies to all assessment components on all UG modules which would
previously have been marked using the percentage scale – exceptions are marking
of numerically based work or a pass/fail assessments. This grading scheme is to be used for all UG
students who are new enrolments on modules in 2017/18 – whether this is their
first attempt at the module or a retake of the module. Students doing reassessments only in
2017/18 should be marked as for their original assessment.
Numerically based work and pass/fail assessments
When an assignment or exam is based on numerical
work (such as online multiple choice tests which generate a specific number of
correct answers, or where there are a series of questions with a set number of marks
assigned to each answer) the full range of marks from 0 to 100 should be used,
that is, they should not be ‘translated’ into a letter grade).Assessments which
are marked on a pass/fail basis such as placements) should continue to be
marked on a pass/fail basis.
Using the grading scheme
The process for marking work under the new grading
scheme is as follows:
·
Assign the
appropriate letter grade by considering the criteria specified on the table
under each category.
·
Students should be
given their letter grade along with their feedback. It should be clear to the students how the
criteria have been applied to assess their work.
·
The mark entered
onto Evision should be the spot percentage which corresponds to the letter
grade on the table (e.g., a grade of A should be entered as 85%, a grade of C
as 53%).
Calculation of module grades
· If a module is assessed by more than one unit of assessment, the percentage marks should be averaged (with appropriate weighting) to produce the module result. As the module result is calculated by averaging marks, it will not necessarily be one of the fixed percentages on the scale. The assignment will be submitted weblearnOn Monday 11th October 2021 by 3 pm
USA 
India