Question Details

Part 1 4-6 pages

The firm's newest large outlet in Japan is located in Tokyo, Japan. Although the store has enormous potential, the salespeople (comprised of both Americans and Japanese) are not working together well and the negative attitudes of some team members are bringing others down and hindering team performance. Develop an employee motivation plan for this group, taking into consideration both American and Japanese motivation approaches, leadership, as well as group dynamics and communication. Consider both individual and team rewards. Also consider what the Japanese think of the Americans, and the Americans of the Japanese. Provide an introduction that explains the source of some of the issues and be sure to state the intended outcome of the plan including business results.

part 2 1-2 pages

McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.

Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.

• List the differences in product offerings in these 2 host countries and then compare same to home based product
• Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain